Leading Pay Per Click (PPC) Management Company in Europe – SEM Services

SEM - 02Search engine marketing encompasses a range of activities all centred around making your website more visible when someone uses a search engine. SEM is the process of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis. SEM is short for “search engine marketing,” which once was used as an umbrella term to encompass both SEO (search engine optimization) and paid search activities. However, over time, many adopted the SEM acronym to refer solely to paid search.

Here at Seo Rank Warriors, we generally use SEM and/or paid search to refer to paid listings, with the longer term of search marketing used to encompass both SEO and SEM.
If someone is looking for your business on the internet, it is vital your website appears prominently in the search engines. Search engine marketing (SEM) options grow every year, so the key to success is planning and management as well as technical knowledge. This structured course will take you through setting goals, budgeting, keyword research, planning and measurement across PPC and SEO. It will lead to a better understanding and confidence in dealing with both internal and external agencies.

Seo Rank Warriors offer a fully integrated and holistic approach to search engine marketing which looks at the bigger picture to exceed businesses requirements. The two main disciplines of search engine marketing are search engine optimisation (SEO) and pay-per-click. (PPC)
While they are separate approaches, each compliment the other when combined in a single integrated marketing strategy. You can find out a little bit more about each of these approaches offered by our agency below.

Search Engine Optimisation: Considering the size of the competitive landscape, its continued growth and the search engines’ evolving algorithms, search engine optimisation has become an essential requirement for every company. Depending on the website and competitive nature of the market, SEO is typically a medium to long-term strategy. Achieving sustainable, high rankings through SEO offers unparalleled potential for return in the long-term.

Pay-Per-Click-Advertising: Pay-per-click advertising gives businesses the opportunity to appear within the search results immediately and provides the advertiser with complete control over the keywords, adverts and budget. The ability to track conversions and attribute value to this marketing spend means it is one of the most effective ways at reaching your audience online.

Contact Seo Rank Warriors today to find out how our search engine marketing services can help your business leap to the top of the search engines.