Social Media Optimization is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites. SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site. Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not simply because social networking has grown but because SMO also improves SEO performance. Good SMO will drive traffic from both direct social site referrals and from search engines Social media comes in many different digital formats, including text, images, audio and video. Social media tools include: blogs, podcasts, wiki’s, online forums, user reviews on review sites, but also community-based web properties such as social networks (Facebook, MySpace, LinkedIn), micro-blogging (Twitter), content voting web sites (Digg, Reddit), content discovery sites and (StumbleUpon).
Benefits of Social Media Optimization
Attracts many on-topic inbound links from blogs content, voting web sites (Digg, Reddit), bookmarking sites (Delicious, Magnolia) and image sharing sites (Flickr), which improve rankings in the organic search results at Google, Yahoo and Bing Generates free organic web site traffic providing an alternative traffic source to Google, Yahoo and Microsoft Bing Boosts brand visibility, generates viral buzz and deeper user engagement by facilitating the viral distribution of unique content throughout the social web
The 7 Key Steps of SMO
· Reputation – build your reputation as a reliable qualified source
· Engagement – encourage more engagement, sharing & reciprocate
· Authority – become a notable authority in your field of expertise
· Leadership – harness originality & creativity, be a Thought Leader
· Social – be social, find and engage sociable experts in your field
· Media – know your social media platforms to maximize influence
· Optimization – improve technical aspects to increase optimization
These seven steps provide a good benchmark against which you can assess and plan your current SMO activity.
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